Brand
Market-Launch
Developing Yelp's first brand campaign for Germany, creating awareness and building relevance in a market where the platform was still largely unknown.
Focus
Brand Launch
Market Entry
Integrated Communication
Brand Awareness
Challenge
Introduce Yelp to the German market by building awareness, communicating the brand's value proposition and establishing relevance among a new audience.
Deliverables:
Brand Campaign
Creative Concept
Art Direction
Integrated Communication
Digital Assets
Outcome
The campaign successfully established Yelp's brand presence in Germany and delivered strong market results, leading to its rollout across additional European markets.
"Germany is one of our most important growth markets, and with this new campaign, we want to achieve even greater brand awareness."
Holger Thiemann
Managing Director Yelp Germany
