Culture Attracts Talent
Supporting the strategic development of one of Germany's largest employer brands through communication, design systems and creative consulting.
Focus
Employer Branding
Audience Strategy
Corporate Design
Creative Consulting
Campaign Development
Integrated Communication
Challenge
Create a stronger and more consistent employer brand experience across a wide range of target groups, channels and communication formats while supporting the long-term development of the Deutsche Bahn employer brand.
Deliverables:
Integrated Communication
Creative Direction Art
Employer Brand Development
Corporate Design Creation
Campaign Development
Art Direction
Content-Production
Content
Outcome
A more cohesive employer brand experience built around consistent visual and communicative principles, supporting both recruitment objectives and long-term brand perception.
OOH – Station Domination
OOH – Azubi
TVC
Karriere–Contentplattform
Content–Karrierevideos (Auszug)
“The goal is to bring these jobs to life and present them as honestly as possible.”
Leiterin Personalgewinnung Deutsche Bahn
Kerstin Wagner
