Brand Transformation
Focus
Brand Perception
Journalistic Credibility
Brand Consistency
Integrated Communication
Challenge
Strengthen t-online's perception as a trusted news brand while creating greater consistency across communication, marketing and brand touchpoints.
Outcome
Contributing to a stronger and more consistent brand presence that reinforces t-online's journalistic positioning across channels and audiences.
Teaser Campaign
Campaigns
Studio
Soundlogo & Brandmusic